18 months. 20 prototypes. An animal free future for commerce.
We set out to prove that we can do much better than leather - for the planet, and for our shoes.
This mission gave our small team the motivation to work tirelessly over the last 18 months to build something far superior to any leather shoe. We figured out how to work with the latest digital knitting technology out there, and then we pushed the envelope. We designed prototype after prototype, perfecting every detail along the way. The result is a shoe that fits perfectly into our days and nights. It's uniquely beautiful and incredibly easy to maintain.
Over the course of this journey, we have learned that we can inspire people who currently have no interest in an animal free lifestyle to change their habits. We can encourage them to do the best they can without judgment. We can make animal free commerce a permanent fixture of our collective consciousness by making it fun and exciting.
This philosophy is our version of #OpenRescue.